Strategy. Design. Innovation.

SANTOR GROUP

Heavy Business. Sharp Identity.

THE CASE

With over 50 years of presence in the heavy-duty equipment market, Santor Group—formerly Sarantopoulos S.A.—entered a new era of expansion, diversification, and strategic rebranding. Our role was to craft a fresh corporate identity and design a website capable of reflecting the group’s solid history and dynamic future.
#Brand Strategy #Logo Design #Branding #User Journey #User Interface #Web Design #Web Development
Visit Santor Group Website here
The new identity balances industrial strength with clarity and structure. Inspired by the company’s legacy and scale, we delivered a visual system that feels modern, robust, and precise—true to the values Santor Group stands for.
The digital experience was particularly demanding. The group’s operations span multiple sectors and involve a vast catalogue of vehicles, categories, and technical specifications—ranging from construction machinery to municipal and utility equipment.
We developed an architecture that organizes this high-volume content into clear, accessible modules—ensuring both usability and visual coherence. Special attention was given to filtering tools, data presentation, and responsive design.
The result is a heavy-content, high-performance website that speaks the language of specialists while remaining welcoming to decision-makers and clients alike. A digital platform engineered for a business that moves the industry forward.
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We are a team of Brand Strategists, Creative Directors, Graphic Designers, Art Directors, Motion Designers, Copywriters, Digital Strategists, Developers. We take businessess and services and make them seen, understood and remembered.
About us

We take complex industries and make them understandable. We take functional brands and make them memorable. We take businesses that work hard—and help them work smarter.

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