Strategy. Design. Innovation.

Rados

Mood Starts from the Floor Up

THE CASE

RADOS S.A. approached our team to redefine its communication strategy and visual identity, aiming to reposition itself in the market of floor and bathroom solutions.
#Brand Srategy #Branding #User Journey #User Interface #Web Design #Web Development #Corporate Communication #Social Media
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Since 2022, we’ve partnered with RADOS S.A. to craft a cohesive and emotionally resonant brand narrative. Through strategic research and positioning, we introduced the concept “WE SET THE MOOD” — a storytelling platform that elevates floor and bathroom materials from functional necessities to design statements that define the mood of a space.
Our work spanned across the full spectrum of corporate communication: from designing the company’s new visual identity and logo, to developing brand applications, trade print campaigns, and the digital ecosystem. We also took over the company’s social media presence, curating a feed that reflects the brand’s tone, aesthetics, and seasonal inspirations.
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More than a rebrand, this project set the foundation for an ongoing brand experience — a moodboard brought to life through thoughtful design, editorial visuals, and strategic content.
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VRAYKOS BULK HANDLING SYSTEM

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We are a team of Brand Strategists, Creative Directors, Graphic Designers, Art Directors, Motion Designers, Copywriters, Digital Strategists, Developers. We take businessess and services and make them seen, understood and remembered.
About us

We take complex industries and make them understandable. We take functional brands and make them memorable. We take businesses that work hard—and help them work smarter.

About us