PEEMPIP
Speaking the Language of Identity
THE CASE
The Panhellenic Association of Professional Translators Graduates of the Ionian University (PEEMPIP) entrusted our team with the strategic rebranding of its visual identity and communication tools.
#Branding #Logo Design #Brochure Design
With a mission to promote and protect the interests of professional translators, PEEMPIP needed a fresh and cohesive identity that would reflect its academic roots, collective voice, and dynamic presence in the translation sector. Inspired by the visual vocabulary of books, speech, and learning, we developed a logo system that transforms essential concepts into bold, iconic shapes: a bookmark, a dialogue bubble, and an open book. These symbols, paired with a modern typographic system and a primary color palette, embody the union's professionalism, clarity, and diversity.
We then applied the new identity across all key materials: business cards, print brochures, and digital assets, creating a consistent and recognizable brand language. The use of playful yet precise patterns emphasizes the multiplicity of voices and ideas PEEMPIP represents.
With this rebranding, PEEMPIP steps confidently into a new era—one where design supports its voice, enhances its credibility, and fosters a strong sense of community among its members.
Credits
Photography: Giorgos Vitsaropoulos
