Strategy. Design. Innovation.

HEADS

Scientific Precision, Global Impact

THE CASE

Heads, a prominent Greek clinical research organization specializing in hematology, sought to refresh its corporate identity and enhance its digital presence. With a strong global footprint spanning North America, Europe, Asia, and the Pacific region, Heads aimed to clearly communicate its scale, reliability, and expanding international influence.
#Branding #User Journey #User Interface #Web Design #Web Development
Award Presentation Rebranding & Corporate ID
Our primary focus was designing a sophisticated new logo to harmonize the company's image across both print and digital platforms. Inspired by the intersection of medical science and data, we merged the iconic DNA helix with graphical representations of data analysis. The new emblem visually conveys the company's scientific rigor and technical expertise, effectively linking Heads to its core specialization in clinical research.
The refreshed website leverages a palette of blue tones, reflecting integrity, trust, and innovation—qualities at the heart of Heads' identity. Ultimately, this renewed, cohesive brand identity contributed significantly to enhancing the company's recognition and market presence, factors instrumental in its acquisition by Veeda Lifesciences in 2024.

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We are a team of Brand Strategists, Creative Directors, Graphic Designers, Art Directors, Motion Designers, Copywriters, Digital Strategists, Developers. We take businessess and services and make them seen, understood and remembered.
About us

We take complex industries and make them understandable. We take functional brands and make them memorable. We take businesses that work hard—and help them work smarter.

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